The rise of smartphones has had a significant impact on how people now shop online. This infographic gives you an insight into how shoppers use their mobile for making purchasing decisions.
Did you know that 74% of Australians do not leave their home without their smartphone? Oxygen8 Australia’s new infographic gives you an insight into mobile usage in Australia.
The blanket effect for mobile messaging campaigns is slowly becoming a thing of the past; the mode of communication has evolved from one that is a standalone, scattergun approach to one that is smart, targeted and relevant based on individual profiles. Consumers want and expect a lot more than ever before and businesses need to fully engage with this.