April 28, 2014 Inderpal Garcha

UPDATED: SMS Marketing Statistics 2014

SMS has been around for over 20 years, and has grown to become the king of communication in the UK, surpassing phone calls and even face-to-face communication. The statistics we’ve compiled below prove just how popular SMS is, and why brands should start exploring the world of SMS, to enhance customer experience, increase sales and improve customer service.

Usage

  •  75% (4.5bn) of the mobile phones worldwide are SMS enabled tweet this
  • 150 billion text messages were sent in the UK in 2011 (Ofcom)  tweet this
  • 96% of smartphone users use SMS (Acision) tweet this
  • The average UK consumer sends around 50 text messages a week (Ofcom)  tweet this
  • Text messages are read on average within 5 seconds (Frost & Sullivan)  tweet this
  • The average delivery time for SMS messages is under 7 seconds (Simply Cast)

Comparisons

  • SMS is the most popular form of communication in the UK (Ofcom)  tweet this
  • SMS produces engagement rates 6 to 8 times higher than email (Cellit) tweet this
  • 98% of text messages are read, compared to 22% of emails, 29% of tweets and 12% of Facebook posts. (Frost & Sullivan 2010, Slick Text)  tweet this
  • The average click through rate (CTR) of URLs included in SMS messages is 19%, compared to just 4.2% CTR for Emails (TextBoard and Mailchimp)
  • The average person receives 1,216 emails per month, compared to only 178 text messages (Tatango)

Marketing 

  • 80% of consumers say they have not been marketed to via SMS by their favourite brands (Hipcricket) tweet this
  • 57% of consumers say they would be interested in opting into a brand’s SMS loyalty program (Hipcricket) tweet this
  • 90% of mobile users who participated in an SMS loyalty program felt they had gained value from it (Hipcricket) tweet this
  • SMS Marketing campaigns are opted out less than 5% of the time (Slick Text) tweet this
  • SMS Marketing coupons are 10x more likely to be redeemed and shared than mail or newspaper coupons (Slick Text) tweet this
  • 70% of people in the US would like to receive offers on their mobile phones (Upstream) tweet this

Other

  • 41% of smartphone users say they would be lost without SMS (Acision) tweet this
  • The average person looks at his/her phone 150 times per day (Nokia) tweet this
  • 20% of people have asked someone on a text via text message (Qualcomm)
  • 59% of single people approve of breaking up a casual relationship via SMS (Spark Networks)
  • 24% of people approve of breaking up a serious relationship via SMS (Spark Networks)
  • 1 person walked into a bear while texting (https://www.youtube.com/watch?v=QCAntD1-DIk)

Interested in SMS Marketing? Then take a look into our Mobile Marketing Solution, giving you the ability to send SMS, manage contacts and view detailed statistics on your campaigns.

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About the Author

Inderpal Garcha
Inderpal Garcha Working within the marketing team, Inderpal implements the Digital Marketing strategy for the Oxygen Group.

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