The blanket effect for mobile messaging campaigns is slowly becoming a thing of the past; the mode of communication has evolved from one that is a standalone, scattergun approach to one that is smart, targeted and relevant based on individual profiles. Consumers want and expect a lot more than ever before and businesses need to fully engage with this.
The blanket effect for mobile messaging campaigns is slowly becoming a thing of the past. The key to successfully incorporating mobile into your marketing campaign is targeting, this ensures that a message is welcomed and brand reputation and familiarly grows. Underpinning mobile communications such as SMS campaigns with a form of CRM can make this achievable.