SMS as a practical and realistic m-learning technology

In the last decade, mobile wireless technologies have presented a chance to improve students’ learning experience that extends beyond the traditional teacher-led classroom.

A recent research conducted by the British Journal of Education Technology has revealed that students receiving short-mini lessons on their mobile devices via SMS were improving quicker than their counterparts who were learning through traditional methods.

The experiment aimed to test the efficiency of teaching English idioms via SMS in comparison with other traditional methods such as contextual learning and self-study approaches. Read more

What is a Mobile Wallet?

This is the first question people ask when I mention mobile wallets. A mobile wallet is simply all of the contents of your wallet stored within your mobile device – this includes your traditional payment solutions (debit/credit cards), vouchers, loyalty cards, tickets and even membership cards, which can all be digitalised and easily accessed on your smartphone.

Card payments rapidly replaced the cheque book and the number of cash transactions within the UK is in decline from 21bn in 2012 to a predicted 14bn in 2022 (Payments Council). Read more

Oxygen8 make Sunday Times HSBC International Track 200

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We are delighted to announce that we have successfully secured a place in the fifth annual Sunday Times International Track 200 list for 2014!

The ranking recognises our achievement in continuing to grow international sales by an average of 22% over the last two years, placing us in the top 21 companies in the Midlands who have made a significant contribution to the regional economy. Read more

An Introduction into Customer Profiling Levels for Mobile Databases

A common customer profile is a definition of all the database fields that are relevant to your campaign and your customer. Building a common customer profile can help you to improve your communication campaigns with better engagement and results. The level of customer profile fields needed depends on a variety of factors, including your campaign complexity, frequency of communication and resources available. Read more

Mobile World Congress 2014: Day Four in Tweets

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…and it’s a wrap. With a record attendance of 85,000 visitors, Mobile World Congress hasn’t disappointed, with new mobile phone launches and innovative developments in the industry. If you’d like to revisit our recap of the first three days of Mobile World Congress, then click here.
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