Internet Retailing Expo 2014: Review

I attended the Internet Retailing Exhibition a couple of weeks ago with the intention of finding out more about omnichannel in the retail arena. There is a lot of noise about the influx of ‘omnichannel strategy’ right now and the potential benefits within the retail landscape, but what I wanted to know was where we are in the evolution from multi to omnichannel in reality. Mobile is a fundamental element within the retail engagement mix and it’s the obvious tool for facilitating an omni approach, so I was interested to see how it is being used.

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